This privacy policy for Shaped Pillow (‘Company‘, ‘we‘, ‘us‘, or ‘our‘,), describes how andwhy we might collect, store, use, and/or share (‘process‘) your information when you use our services (‘Services‘), such as when you:

• Visitour website at https://shapedpillows.co.uk/, or any website of ours that links to this privacy policy
• Engagewith us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this privacy policy will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@shapedpillows.co.uk.

What personal information do we process?

When you visit, use, or navigate our Services, we may process personal information depending on how you interact with Shaped Pillow and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information?

We do not process sensitive personal information.

Do we receive any information from third parties?

We do not receive any information from third parties.

How do we process your information?

We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and comply with the law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Click here to learn more.

In what situations and with which types of parties do we share personal information?

We may share information in specific situations and with specific categories of third parties. Click here to learn more.

How do we keep your information safe?

We have organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Click here to learn more.

What are your rights?

Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights?

The easiest way to exercise your rights is by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what Shaped Pillow does with any information we collect? Click here to review the notice in full.

1. WHAT INFORMATION DO WE COLLECT?

Personalinformationyoudisclosetous
InShort:Wecollectpersonalinformationthatyouprovidetous.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services, when you participate in activities on the Services, or otherwise when you contact us.

PersonalInformationProvidedbyYou.The personal information that we collect depends on the context of

your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

• names
• phonenumbers
• emailaddresses
• mailingaddresses
• billingaddresses

SensitiveInformation.We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by Word Payments. You may find their privacy policy link(s) here: https://wordpress.org/about/privacy/cookies/.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

InShort:Someinformation—suchasyourInternetProtocol(IP)addressand/orbrowseranddevicecharacteristics—iscollectedautomaticallywhenyouvisitourServices.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Policy:

https://shapedpillows.co.uk/privacy-policy/

The information we collect includes:

• Log and Usage Data. Log and usage data is service-related, diagnostic, usage, andperformance information our servers automatically collect when you access or use our Services and which we record in log  Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called ‘crash dumps’), and hardware settings).
• Location Data. We collect location data such as information about your device’slocation, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your  However, if you choose to opt out, you may not be able to use certain aspects of the Services.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services,communicatewithyou,forsecurityandfraudprevention,andcomplywiththelaw.Wemayalsoprocessyourinformationforotherpurposeswithyourconsent.

Weprocessyourpersonalinformationforavarietyofreasons,dependingonhowyouinteractwithourServices,including:

• TodeliverandfacilitatedeliveryofservicestotheWe may process your information to provide you with the requested service.
• To respond to user inquiries/offer support to users. We may process yourinformation to respond to your inquiries and solve any potential issues you might have with the requested
• To fulfil and manage your orders. We may process your information to fulfil andmanage your orders, payments, returns, and exchanges made through the
• TorequestWe may process your information when necessary to request feedback and to contact you about your use of our Services.
• TosendyoumarketingandpromotionalWe may process the personal information you send to us for our marketing purposes if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see ‘WHAT ARE YOUR PRIVACY RIGHTS?’ below).
• To deliver targeted advertising to you. We may process your information todevelop and display personalised content and advertising tailored to your interests, location, and more. For more information see our Cookie Policy: https://shapedpillows.co.uk/cookie-policy/ ToprotectourWe may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
• To identify usage trends. We may process information about how you use ourServices to better understand how they are being used so we can improve
• To determine the effectiveness of our marketing and promotional campaigns.We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to
• Tosaveorprotectanindividual’svitalWe may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

InShort:Weonlyprocessyourpersonalinformationwhenwebelieveitisnecessaryandwe have a valid legal reason (i.e. legal basis) to do so under applicable law, like with yourconsent, to comply with laws, to provide you with services to enter into or fulfil ourcontractualobligations,toprotectyourrights,ortofulfilourlegitimatebusinessinterests.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:

• We may process your information if you have given us permission (i.e.consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Click here to learn more.
• Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with
• Legitimate Interests. We may process your information when we believe it isreasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and  For

example, we may process your personal information for some of the purposes described in order to:

• Sendusers information about special offers and discounts on our products and services
• Developand display personalised and relevant advertising content for our users
• Analysehow our services are used so we can improve them to engage and retain users
• Supportour marketing activities
• Diagnoseproblems and/or prevent fraudulent activities
• Understandhow our users use our products and services so we can improve user experience
• Legal Obligations. We may process your information where we believe it isnecessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are
• VitalWe may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

InShort:Wemayshareinformationinspecificsituationsdescribedinthissectionand/orwiththefollowingcategoriesofthirdparties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (‘third parties‘) who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. The categories of third parties we may share personal information with are as follows:

• PaymentProcessors
• WebsiteHosting Service Providers
• Sales& Marketing Tools

We also may need to share your personal information in the following situations:

• BusinessWe may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

InShort:Wemayusecookiesandothertrackingtechnologiestocollectandstoreyourinformation.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy: https://shapedpillows.co.uk/cookie-policy/

6. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

InShort:Wemaytransfer,store,andprocessyourinformationincountriesotherthanyourown.

Our servers are located in Canada. If you are accessing our Services from outside Canada, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see ‘WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?’

above), in the United States, United Kingdom, and other countries.

If you are a resident in the European Economic Area (EEA) or the United Kingdom (UK), then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this privacy policy and applicable law.

European Commission’s Standard Contractual Clauses:

We have implemented measures to protect your personal information, including by using the European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies and between us and our third-party providers. These clauses require all recipients to protect all personal information that they process originating from the EEA or UK in accordance with European data protection laws and regulations.

We have implemented similar appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

InShort:Wekeepyourinformationforaslongasnecessarytofulfilthepurposesoutlinedinthisprivacypolicyunlessotherwiserequiredbylaw.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us to keep your personal information for longer than 2 years.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

InShort:Weaimtoprotectyourpersonalinformationthroughasystemoforganisationalandtechnicalsecuritymeasures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, the transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

9. DO WE COLLECT INFORMATION FROM MINORS?

InShort:Wedonotknowinglycollectdatafromormarkettochildrenunder18yearsofage.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age of 18, please contact us at

info@shapedpillows.co.uk

10. WHAT ARE YOUR PRIVACY RIGHTS?

InShort:Insomeregions,suchastheEuropeanEconomicArea(EEA)andtheUnitedKingdom (UK), you have rights that allow you greater access to and control over yourpersonalinformation.Youmayreview,change,orterminateyouraccountatanytime.

In some regions (like the EEA and UK), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE? ‘ below.

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

If you are located in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html.

Withdrawing your consent:If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your

consent at any time by contacting us by using the contact details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE? ‘ below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE? ‘ below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Cookies and similar technologies:Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. To opt out of interest-based advertising by advertisers on our Services visit https://shapedpillows.co.uk/. For further information, please see our Cookie Policy: https://shapedpillows.co.uk/cookie-policy/

If you have questions or comments about your privacy rights, you may email us at

info@shapedpillows.co.uk

11. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (‘DNT’) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy policy.

12. DO WE MAKE UPDATES TO THIS NOTICE?

InShort:Yes,wewillupdatethisnoticeasnecessarytostaycompliantwithrelevantlaws.

We may update this privacy policy from time to time. The updated version will be indicated by an updated ‘Revised’ date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at info@shapedpillows.co.uk or by post to:

Shaped Pillow.
ADDRESS:50B Moredunvale Road, Edinburgh Eh177RZ
EMAIL: info@shapedpillows.co.uk
WHATSAPP: +44 7746 457207